Bridging companies and embassies for decisive impact

Bifrost Group is a platform for selected projects and partnerships bringing companies and embassies together to create tangible results.

I’m David Schjerlund. I have spent eighteen years in diplomacy, working at the intersection of governments, companies, embassies, markets, culture, and commercial strategy. The last four, I led Denmark’s global export and innovation efforts across more than seventy embassies.

Through that work, I have seen what becomes possible when companies and diplomatic representations align well. I have also seen the frustration, lost value, and unrealised potential when they don’t.

That is why I created this space. Like Bifrost in Norse mythology, I bridge worlds.